‘Let the gifts talk’ say Danish brand

Naz SimsekHome page, News, News BlogsLeave a Comment

A Danish advert has warmed the hearts of millions (including ours) by showing a father accepting his transitioning child.

The commercial for the Scandinavian electronics store Elgiganten shows a family sharing presents by the Christmas tree while the transgender teenager sits uncomfortably in the armchair.

The father gets up to give his child a gift, and the smile on their face serves the company’s slogan well.

“Let the gifts talk”.

Elgiganten promoted equality in their Valentines day advert earlier this year, letting everybody know that inclusivity is at the top of it’s wish list this Christmas.

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