KS4 GCSE Business Resources The Marketing mix

Identify relevant aspects of the lesson that give a greater understanding of treating all equally and fairly regardless of Age, Culture, Disability, Gender, Gender Identity, Faith, Marriage, Pregnancy and Sexual Orientation.

Identify areas of Spiritual, Moral, Social and Cultural development


By the end of the lesson, students will be able to:

  • Explain what the marketing mix is and why businesses use it.
  • Apply the marketing mix to the cosmetic product question. 
  • Fully implement their newfound knowledge in the 9 mark exam styled question whilst contextualising their answer to the Zoella case study.

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